Meet The Founder

With over a decade of expertise in flavor creation, duplication, and food and beverage development, Michael Colangelo brings an impressive breadth of experience that spans both large corporations and innovative start-ups. His professional journey has taken him through significant contributions to prominent companies such as Givaudan and Pfizer. These experiences have allowed Michael to refine his skills and expand his knowledge across diverse facets of the industry.

In addition to his work with large corporations, he has had the opportunity to take on influential roles in mid-size businesses and early-stage ventures. Companies such as Surely Wines, Arlow Wines, and Flavor Insights have played crucial roles in shaping his approach to flavor development and product innovation. Michael’s nearly eight years spent in start-ups have instilled in him a strong appreciation for efficiency and simplicity. This mindset drives his commitment to harnessing cutting-edge technology and data analytics, empowering him to create innovative solutions that enhance product development processes.

“I take pride in my ability to translate complex ideas into tangible products, effectively blending creativity with analytical reasoning. This unique combination allows me to not only understand consumer preferences but also anticipate market trends. My goal is to continue pushing the boundaries of flavor and product development, crafting experiences that resonate with consumers and stand out in a competitive marketplace.”